If there’s one thing that draws crowd, it’s free stuff. Conferences and trade shows are known for the swag offered by participating companies. Stress balls, pens, note pads, ear phones, water bottles, t-shirts: lots of marketing dollars spent to make a good impression on attendees.
The annual HRPAAC conference held this year at the Metro Toronto Convention Centre is the biggest Human Resources conference in Canada. There was a lot of amazing swag, but can you guess which gift attracted the biggest lineup?
It was ZipRecruiter’s headshot booth, offering beautiful professional headshots absolutely free!
Not only did they offer free headshots, they provided a complete experience: hair and lint touchups with our stylist, several headshots with our professional photographer, quick edits from our image tech, and instant delivery of the headshot images at our kiosks. Participants walked away with 3-5 studio-quality headshots in their inbox and ready to use on LinkedIn. AND the whole experience was branded to highlight ZipRecruiter.
At our studio, headshot appointments start at $349. The gift ZipRecruiter was giving out was not only valuable, but incredibly useful for every professional attending the conference.
In two days, our team delivered 1913 headshot images to 535 people. AND we delivered them instantly! We helped ZipRecruiter attract a huge crowd and created an experience that made them look amazing!
Have a look at the behind-the-scenes video and headshot samples below. If you have an important conference or trade show coming up, we’d love to hear from you too!
