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Branding Photo Shoot: Planning Stage
It was such a pleasure to serve the team at Allure Hair and Makeup!
In the weeks leading up to their photo shoot, we collaborated ideas with Allure on a shared Pinterest board. The main goal of the planning stage was to come up with a vision for the shoot. What would Allure’s brand colours be? Would we aim for light and airy shots, or dark and dramatic?
In the end, Allure went with a blush pink and beige colour palette with both light scenes and a dark and dramatic scene. Allure brought wardrobes to suit both scenes.
Behind the Scenes
Allure is a mobile bridal hair and makeup company, based out of Niagara, Ontario. Their team did their own hair and makeup at the studio before the shoot.
As each person finished getting ready, our studio team started photographing on the first scene. As we were photographing each person, the rest of the team could watch the images coming through on our iPad viewing gallery. It’s so great to have a group of friends together in the studio—everyone was encouraging each other as they saw the images coming in.
Look #1: Bright and Modern
The first look we achieved was a bright, modern scene with soft fabrics, pampas grass, and natural light (though we created the light using studio strobes, not natural light!).
We made sure the cuddle chair from Structube was full of soft pillows to create this warm lifestyle shot for each of the the ladies from Allure.
Look #2: Blush Pinks
For the next set, we photographed the team’s headshots on a custom-painted backdrop we built. which matched the blush-pink colour Allure chose in the planning process.
The paint colour we chose was Gray Ashlar by Behr.
For this look, we used the natural light coming in from the studio window with some enhancements from our studio strobes….and a fan!
Look #3: Dark and Dramatic
For the final look, we went in the opposite direction to create a high-contrast, black-on-black scene. For this look, we used the studio walls painted in Wrought Iron by Benjamin Moore.
The sofa is the “Chameleon” from Structube. The thing that is incredible about this sofa is that the arms can move into any position you want. They’re not attached to the sofa base. It’s such a versatile piece of furniture for posing clients!
#4: Group Shots
For the past few years, our studio team has been creating composite group shots for small teams. To do this, we take shots of each individual person and then select the best shot of each person to stitch together in Photo Shop to create a composite group shot. This method ensures that everyone likes how they look in the group shot!
#5: Branded Product Shots
After the photo shoot was complete, Allure left us with a few bags of their products. They have a line of lip gloss and lip sticks that we wanted to photograph in a similar style to the branding photo shoot. We tried to keep the light and airy feeling of some of the first looks in the photo shoot. Here’s a sampling of the looks we achieved.
